Hanson & Hunt
Hanson & Hunt
Arik Hanson and Kevin Hunt
110: The untapped influencer marketing opportunity for PR, Bud salutes Dwyane Wade, the CEO view of brand reputation, plus the mental health concerns facing communicators
55 minutes Posted Apr 18, 2019 at 10:00 am.
The Quick News & Quick Takes segment this month includes stories about “Gullennials” who trust people online more than their parents
a website making it more clear when articles are old
and an “unpopular” list of marketing trends for 2019
The Talking Points Spotlight features Budweiser’s tribute to NBA great Dwyane Wade
And, the Talking Points in this episode feature discussions about the PR industry’s involvement with influencers, is PR missing the boat?
Also, what the annual Global Communications Report from USC Annenberg says about PR trends and the CEO’s view of PR
and there’s a renewed focus on mental health concerns facing the comms profession
Plus, the Talking Points Shoutout for this month goes to Bianca Jones, associate manager in External Communications at Best Buy
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Show notes
The Quick News & Quick Takes segment this month includes stories about “Gullennials” who trust people online more than their parents (3:25), a website making it more clear when articles are old (5:15), and an “unpopular” list of marketing trends for 2019 (6:50).The Talking Points Spotlight features Budweiser’s tribute to NBA great Dwyane Wade (10:10).And, the Talking Points in this episode feature discussions about the PR industry’s involvement with influencers, is PR missing the boat? (16:15). Also, what the annual Global Communications Report from USC Annenberg says about PR trends and the CEO’s view of PR (22:35), and there’s a renewed focus on mental health concerns facing the comms profession (31:40).Plus, the Talking Points Shoutout for this month goes to Bianca Jones, associate manager in External Communications at Best Buy (39:55). She talks about her role there, and what she does with the Minnesota PRSA.For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!SPONSORSDavid James GroupBrandpointMinnesota PRSA Learn more about your ad choices. Visit megaphone.fm/adchoices