Hanson & Hunt
Hanson & Hunt
Arik Hanson and Kevin Hunt
105: Fake sponsored content, why businesses should podcast, and LinkedIn’s benefits as a comms channel
50 minutes Posted Jan 17, 2019 at 5:00 am.
The Quick News and Quick Takes segment this month includes stories about research into the true pace of the spread of a technology platform or behavior online
a new AI tool for reporters at Forbes to provide thought-starters for their stories
and a survey of public attitudes about what the social media platforms serve up in their algorithms
The Talking Points Spotlight features one brand’s unique tiered-approach to influencer marketing
And, the Talking Points in this episode feature discussions about podcasting by businesses, brands or organizations
how fake sponsored content could cause problems for communicators
why we should be paying more attention to LinkedIn as a comms channel
and can Facebook right the ship by being more like Instagram?
Plus, the Talking Points Shoutout for this month goes to Bridget Jewell, social creative director at Periscope
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Show notes
The Quick News and Quick Takes segment this month includes stories about research into the true pace of the spread of a technology platform or behavior online (4:55), a new AI tool for reporters at Forbes to provide thought-starters for their stories (6:20), and a survey of public attitudes about what the social media platforms serve up in their algorithms (7:45). The Talking Points Spotlight features one brand’s unique tiered-approach to influencer marketing (10:00). And, the Talking Points in this episode feature discussions about podcasting by businesses, brands or organizations (12:30), how fake sponsored content could cause problems for communicators (20:25), why we should be paying more attention to LinkedIn as a comms channel (29:00), and can Facebook right the ship by being more like Instagram? (33:15). Plus, the Talking Points Shoutout for this month goes to Bridget Jewell, social creative director at Periscope (37:00). She talks about her role and recent brand-related projects, as well as her previous work at Mall of America.For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!SPONSORSDavid James GroupMinnesota PRSA Learn more about your ad choices. Visit megaphone.fm/adchoices