The world of golf and sports apparel has seen so many changes, but Bad Birdie Golf stands out with its unique and vibrant approach. For a fresh episode of "Hammer Down," host Mike Bush looked into the company’s stylistic revolution, featuring Jordan Dickerson, the mastermind behind Bad Birdie's supply chain.

The episode offered a compelling exploration of Bad Birdie's journey from a modest side hustle, to growth as a dominant force in the golf apparel industry. In a candid conversation about the brand's inception, Dickerson provided an overview into the company’s mission to infuse personality into golf attire, along with some of the challenges of scaling a startup into a full-fledged lifestyle brand. Dickerson gives listeners an insider’s view of the brand's evolution, its dedication to empowering individuality on the golf course, and a look into how it became a beloved apparel line.