WHY ARE YOU CHASING THE NEXT THING? In this emotionally honest conversation, Brett Eaton — high‑performance coach, keynote speaker, and author of Uncomfortable Either Way — confronts the hollow victories of status and paychecks, shows how environment rewires habit, and gives a practical urgency framework to actually live a life that feels meaningful.Brett pulls back the curtain on what he calls “surface‑level success”: the default chase for promotion, money, and status that leaves people stressed, disconnected, and wondering why achievement didn’t deliver happiness. He shares a client story that exposes how getting what you wanted can actually push you further from what you value, explains why your environment matters more than raw willpower, and reveals the simple 90‑day urgency tactic that flips intention into momentum. This episode is equal parts curiosity, compassion, and actionable pressure — perfect for anyone stuck between comfort and purpose.