The concept of influencer marketing is nothing new, but it's been in the news a lot lately. And brands are more interested than ever in partnerships for sales, awareness or engagement campaigns. In this episode, we tackle influencer marketing from several different angles.

First, we interview Jess Ann Kirby, an influencer who has worked directly with brands, to find out how this works as a content creator. You can follow Jess Ann Kirby at her website www.jessannkirby.com and podcast Cozy Ranch Radio.

Then, March Director of Digital Services Caroline Black and Account Director/Zoom practice lead Kelly O'Brien share best practices and explain how influencer marketing is paid marketing, but managed like a PR relationship.

Links:

• The Ringer: The Influencer Who Didn’t Influence: Luka Sabbat and the Fame Economy of 2018
• The Atlantic: Rising Instagram Stars Are Posting Fake Sponsored Content