On this week's Hacks and Flacks, we discuss the concept of a brand story. First, we ask March EVP Jodi Petrie why it's important for a brand to take the time to define its story. Then, we talk to March co-founders Martin Jones and Cheryl Gale about the recent process our agency went through to re-imagine our own brand, with lessons for companies like yours.  LINKS: <ul> <li>Follow March Communications on Twitter:<a href= "https://twitter.com/marchcomms" target="_blank" rel= "noopener noreferrer">@MarchComms</a></li> <li>Visit our blog: <a href="https://www.marchpr.com/blog/" target="_blank" rel= "noopener noreferrer">MarchComms.com/blog</a></li> </ul> Subscribe to Hacks and Flacks on <a href= "https://itunes.apple.com/us/podcast/hacks-flacks/id958752117" target="_blank" rel="noopener noreferrer">iTunes</a>, <a href= "http://www.stitcher.com/podcast/hacks-and-flacks" target="_blank" rel="noopener noreferrer">Stitcher</a>, <a href= "https://open.spotify.com/show/0EF1e0vyQASRTdnTzIbU45?si=cX86OLvsR8qg5_fjufLEwQ" target="_blank" rel="noopener">Spotify</a>, or <a href= "https://play.google.com/music/listen#/ps/Im6fqart3np7crfn55plyqtys3q" target="_blank" rel="noopener noreferrer">Google Play</a> today.

51 - The Problem with Podcast Discovery

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. 
From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.