Show notes
Want to host an event? You better be organized. Organizing an industry event or trade show takes careful planning, collaboration, support from sponsors, great content and much more, as we learned in this week's interview with Erin Callanan, co-chair of PRXNE16, the annual conference for PRSA's North East district. Erin is one of the chief organizers for PRXNE16 - held this year in our hometown of Boston - and we talked to her to get her expert tips on event organization. She also previews the PRXNE16 lineup, which features a keynote discussion on the media coverage surrounding this year's presidential election, plus a session on client messaging from March Managing Director Cheryl Gale. SHOW NOTES: 5:53 - The importance of sponsors 11:10 - Why put on your own event? 12:07 - Content is everything 12:30 Preparing for the unexpected 15:20 - Social media sessions at PRXNE16 16:20 PRXNE16 keynote topics 18:44 - Transitioning from communications to education panel 19:45 - PRXNE16 spotlight sessions 20:50 How do you build a content agenda for an event? LINKS: Register for PRXNE16:PRSANorthEast.Org Follow Hacks and Flacks on Twitter: @hacksflacks Follow Hacks and Flacks on Instagram: @hacksflacks Join our Facebook Group: Hacks and Flacks Podcast Follow March Communications on Twitter: @MarchComms Visit the M+PR Nonsense blog: MarchComms.com/blog Subscribe to Hacks and Flacks on iTunes, Stitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!