GYDA Initiative - Grow Your Digital Agency

In this GYDA Talks, Robert talks to Simon Akers. Simon is Founder of Archmon, a growth marketing consultancy that delivers actionable media strategies that deliver performance and new customers. Simon is a regular contributor to the industry press and events, and is also author of the book Back to Basics. He documents his experiences from 15+ years working performance-first campaigns to some of the UK & world’s leading brands.Simon gives his insight into the agency world and how to market a digital agency in 2022. Robert and Simon discuss:Back to Basics: 21 ways to increase marketing performance and success – Simons new bookPartnering with specialistsRunning an agency – why are you doing it?Why there is no silver bullet for growing an agencyEntrepreneurial Mindset – why it agency owners loose it over timeUtilising video for performance and engagementSimon’s insight into the future agency model This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Paul Holbrook. Paul is an author and leadership rebel who, after 20 years managing rapid technology change in the City of London, decided that he’d had enough of standing by, watching the toxic effects that accidental managers had on their people and themselves. From that moment, he decided he wanted to spend his time creating a world of better-led people.As an all-round optimist and creator of the Diary Detox®, Paul believes the best way to eradicate accidental managers is to make sure they don’t become managers in the first place.The missing piece is to promote only those people who genuinely love people and fix the foundations of management training to transform how managers use their diary.Robert and Paul discuss the uncomfortable truth about how we WASTE time at work. Why you need to Diary Detox to become more productive and why you need to plan the life that you really want. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub! 

In this GYDA Talks, Robert talks to Itai Sadan. Itai is the CEO and Co-Founder of Duda, a professional website builder for agencies and SaaS Platforms. Under Itai’s leadership, Duda rapidly expanded its professional website builder product suite with an emphasis on empowering web professionals with cutting-edge tools to help them create beautiful conversion-driving websites at scale. To date, Duda hosts more than a million active websites that have been built by over 17,000 customers globally. Itai’s expertise in the online presence and web design space has been cited by USA Today, Forbes, Inc., HuffPost, Search Engine Land, and more.Robert and Itai discuss:Marketing Digital Marketing AgenciesDuda – the platform and toolsWho are the ‘agency’ clients?Why agencies should differentiateWhy agencies should niche and howGetting the infrastructure and processes in placeHow to charge and why you should have a subscription system This is a bite-size version of the hour-long video. To watch the rest sign up for GYDA Member Hub!

Welcome to another GYDA Masterclass with Michael Tipper on productivity. This presentation will help you and your busy agency eliminate distractions, get laser-focused and achieve much more with just a handful of tiny tweaks to what you’re already doing. Michael ends his presentation with a Q&A from the audience.This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Mike Pagan. Mike is an expert in helping you achieve positive mental wealth through building hand-picked support networks. Surround yourself with your personalised Mental Wealth team, become happier in life, be more successful in business, and become mentally and physically stronger to navigate the path ahead. Robert and Mike discuss:Why Mental Wealth?Mental Wealth not HealthHow does this apply to the agency owner?The four areas:Sorting your Self as a priorityGetting a coachGetting a professional teamMastermindingHow does this apply to running your team? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Expert Seminar, Paul Barnes of MAP shares his insight into the key financial metrics that agencies should focus on.Whilst every agency is unique and should develop their own tailored business plan that meets it’s own vision and ambition, there are some key metrics that every agency should pay attention to. Paul explains not just what good performance looks like, but how to track and improve in these key areas.This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Shashwat Singh. Shash has over six years of experience in the digital marketing space, he is the CEO and head strategist for Linx Digital, and has extensive experience with both Facebook and YouTube ads. He has a passion for scaling businesses through paid traffic and helping clients achieve massive growth. Robert and Shash discuss:Why do people resist YouTube Ads?The attribution issueThe marketing and sales issueHow to introduce YouTube ads to your agency portfolioTop questions:1) what works?2) how to optimise?3) how to do the creative? This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this GYDA Talks, Robert talks to Nigel T Packer. Nigel is a Digital Customer Experience Consultant and Trainer.  He is also an author and digital business speaker. For over twenty-five years he has used his extensive knowledge and broad range of experiences to engage, educate and entertain business audiences across the UK and Europe. His subject expertise includes customer experience optimisation, customer experience journey mapping, e-Business strategies, effective website development, and International digital business strategy.  He heads a consultancy practice: PelaTis Online Ltd.Your team make your business happen but without customers you will not have a business for long. This GYDA Talks will challenge your perceptions of your digital customers, helping you understand the digital journey and get ahead of your competitors through better customer experience.Robert and Nigel discuss:The customer is crossEffective vs efficient workTribes are badWhy is it so bad now?Think customerStart with the customer needs firstCX vs CSSpeak their language This is a bite-size version of the hour-long video. To watch the rest sign up for GYDA Member Hub!

In this GYDA Masterclass, John Jantsch of Duck Tape Marketing, gives his insight into the Customer Journey.Marketing today is less about demand creation and more about organising behaviour – marketers must understand how to guide customers through a full marketing journey.John will take you through the framework that has been created by Duct Tape Marketing and has been employed in thousands of businesses and consultants to make their own customer journeys a success. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!

In this presentation Luke Judge talks through the strategies that you need to build and sell an agency vs buying one to build your empire. He ended the session with a Q&A, so the video has loads of awesome insight from someone who’s been there and done it!If you want to talk further on the subject, send Luke an email here. This is a bite-size version of the hour-long video. To watch the rest head on over to GYDA Member Hub!