GUR Cafe
GUR Cafe
GUR Cafe
UR Strategies for Beginners
52 minutes Posted Feb 21, 2022 at 5:22 am.
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Building a User Research strategy can feel daunting, especially for beginners. What does a research strategy even have to look like? Where should you begin? Join Lanie and Sarah Romoslawski in this episode as they discuss how you can start building your User Research strategy for your project, even if you're still a beginner. They'll share tips on where to begin and how you can kick off building your own strategy but starting with 2 simple questions -  what do we want to learn? And, what is our end goal?   

Sarah Romoslawski is a user researcher that has worked in games, children's entertainment, consumer electronics, health tech, and most recently, fintech industries. Sarah's interest in user research for games came about while working in academic virtual reality and mixed reality research groups at Carnegie Mellon and Arizona State University. Starting her gaming career at EA as a game producer, her first research-focused position was at Sifteo, where she built a grassroots playtesting service for the iconic video gaming blocks. Previously the Senior Manager of User Experience Research at Glu Mobile, she grew the user experience research function there from a team of one to a team of eight, supporting a wide variety of game genres and multiple game development studios. Sarah is currently a Staff Researcher at Coinbase focused on the design system.