Can marketing really be the strategic powerhouse of a go-to-market engine? We're challenging the old-school notion that marketing merely plays second fiddle to sales. Tune in to our latest GTM Pro Podcast episode, where we dissect the evolution of go-to-market strategies for B2B software and services companies in the lower middle market. We confront the assumption that marketing should be in service to sales and instead, illustrate how it's a critical driver of revenue growth. We underscore the value of aligning sales and marketing under a unified strategy with a crystal-clear understanding of the Ideal Customer Profile (ICP).

Andrei Zinkevich's Post
How to Market Internally - April Dunford
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