Welcome again gtmPROs! In this episode, we talk about competitive mastery with Patrick Campbell&apos;s open-source intelligence from B2B software and services. If you belong to the Lower Middle Market environment, and want to understand the tempest of market rivals, this episode is for you. Showcasing why an &apos;always on&apos; approach to market intelligence is a non-negotiable for revenue leaders who plan to stay ahead. Find out how to sidestep market landmines by understanding buyer psychology and recognizing potential threats that could redirect your customers&apos; journey. <a href='https://patticus.com/2023/12/16/competitive-research-playbook/'>Patrick Campbell&apos;s Competitive Playbook</a>

Understanding B2B Software Market Competitors

Understanding Market Dynamics and Brand Building

#9: AI + Sales: The Unintended Impact Of Which We Should Be Aware

Visit gtmPRO to subscribe and get free access to our frameworks and guides!Practical Go-to-Market guidance specifically for B2B software and service companies between $5MM-$50MM in revenue.