How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine? This episode is a live event that Chris Walker did with Sangram Vajre (co-founder &amp; CEO at GTM Partners) where they answer exactly that.Key topics from this episode:<ul><li>Who should really own GTM?</li><li>Moving beyond “marketing vs. sales”</li><li>The 4 pillars of pipeline creation</li><li>Why marketing needs more of a business mindset</li><li>The importance of retention vs. acquisition</li><li>How to fix broken revenue metrics</li><li>Why “slow is fast” in GTM</li><li>How to build an agile GTM team</li><li>What the future of marketing leadership looks like</li></ul>

RV236 - The Role of Finance Leaders in GTM Success

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.