This is a must-listen episode where Chris Walker joined Dave Gerhardt (Founder &amp; CEO of Exit Five) on the B2B Marketing with Dave Gerhardt podcast. Key topics from this episode:<ul><li>Why being “early” in seeing how marketing is changing is often misunderstood as being wrong</li><li>How to manage negativity on social media while staying focused on your goals</li><li>Using podcasts, live events, and social media to gather actionable customer insights in real time</li><li>Breaking down marketing into Strategy vs. Pipeline Creation for clarity and efficiency</li><li>Why AI is an accelerant for creativity and execution, not a replacement for strategic thinking</li><li>How smaller and more agile marketing teams are outperforming larger ones</li><li>Calculating true marketing ROI by accounting for headcount, tools, and overall efficiency</li><li>How senior marketing leaders can improve outcomes by staying hands-on and closer to the execution process</li></ul>

RV232 - The 3 Pillars of GTM Success | Go To Market Live Episode 42

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.