In this episode, Chris Walker joins a live event by Finn Thormeier to share his current approach to content, and what it takes to create a B2B content strategy in 2025 that actually works. Topics covered in this episode:<ul><li>Chris’s current content approach and strategy while building Passetto</li><li>The problem with sharing your IP too freely in your content</li><li>Lead gen vs. audience building</li><li>Invite-only events as a secret weapon</li><li>When to focus on niche vs. broad content</li><li>How to develop your content POV’s</li><li>The most effective way to source weekly content topics</li><li>Who should be the face of your content brand</li><li>Why distribution won’t save bad strategy</li><li>How to measure results from content</li><li>The future of content creation roles</li></ul>

RV230 - MUST LISTEN: 2025 GTM Predictions (and Beyond)

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.