Hopefully, we all know about the importance of defining ideal customer profiles & understanding buying committees, but according to today’s guest, John Ellett, CEO at The Ellett Group & CMO Manifesto author, we’re still doing it wrong too often. In this episode of GTM Innovators, Mike and John will discuss what it takes to shift from an inside-out to an outside-in customer-centric mindset and most importantly — the practical steps to operationalize & create an effective cross-functional CX matrix for sales & marketing teams to align on.

G2 Blog Recap

Check out these resources from John:

• John’s CMO Network pieces for Forbes here
• Connect with John on LinkedIn

Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora