The demise of the Frankenstack is on all sales &amp; marketing leaders’ minds as tech stack consolidation and team GTM alignment accelerate. ZoomInfo President &amp; COO, Chris Hays, joins this episode of GTM Innovators to discuss two main areas companies need to focus on to improve and align their GTM strategies: balancing scale &amp; personalization and quickening response times. <a href='https://learn.g2.com/gtm-innovators-chris-hays-ep4'>G2 Blog Recap</a>Check out these resources from Chris: 🔗 <a href='https://www.zoominfo.com/'>ZoomInfo.com</a> 🔗 <a href='https://www.linkedin.com/newsletters/7052750771246755840/'>The Pipeline Newsletter</a> on LinkedIn 🔗 Connect with Chris on<a href='https://www.linkedin.com/in/chrishays1/'> LinkedIn</a> Connect with Mike Weir on <a href='https://www.linkedin.com/in/mikedweir/'>LinkedIn</a> &amp; watch all GTM Innovator episodes on YouTube <a href='https://www.youtube.com/playlist?list=PL_hXRD6Vt53bLBAZzoI5WRmd9hExCV8r9'>here</a>. 🎧 Other ways to listen in: <a href='https://www.pandora.com/podcast/gtm-innovators/PC:1001062863'>Pandora</a>

How AI & Data Can Make Sales Smarter with Jason Zintak

As a former CRO and marketer who spent time at G2, LinkedIn, &amp; CDW, Mike Weir has always been passionate about Marketing &amp; Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue &amp; marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.