GSD - Getting Services Done
GSD - Getting Services Done
Jeffrey R Kushmerek
Episode 21: Aaron Thompson on Customer Journey Mapping and how to avoid the Trough of Disillusionment with your customers
34 minutes Posted Jul 29, 2021 at 1:46 pm.
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Show notes

Jeff is joined by very special guest and keynote speaker Aaron Thompson of SuccessHacker. Covered lots of ground here, including:


  • Customer Journey Mapping and Funnel Acquisition
  • The Trough of Disillusionment and Buyers Remorse
  • The 3 D's of Customer Success
  • Retention Starts with Implementation
  • Should CSM’s manage the implementation of the project?  
  • What does an ideal implementation team look like for a SaaS B2b enterprise-focused company?

Also, check out Aaron's post here with some video explanations of the concepts - https://www.linkedin.com/posts/athomps_customersuccess-onboarding-podcast-activity-6825530250747891712-Sv9s