A new study reveals some men feel environmental stewardship is not manly. Is this just one more reason we should leave the women in charge? Or should we market green behavior the same way we sell pickup trucks? The GrowthBusters team explores the ins and outs of masculinity and femininity in relation to being green. Also: Ben does something shocking with carrots. For links to the study and stories, see the complete show notes at: https://www.growthbusters.org/trashing-the-planet-is-macho/

Would You Eat a Bug to Save the Planet?

Humankind has outgrown the planet, so we explore ways to recover from growth addiction. We dig into the more fascinating and hard-hitting aspects of public policy and the joy of living sustainably. It’s all about ending our culture’s love affair with “more,” which is not making us happier and is killing our planet. No half-hearted greenwashing here; we share the brutal and joyful truth! Host Dave Gardner directed the documentary GrowthBusters: Hooked on Growth, which Stanford Biologist Paul Ehrlich declared “could be the most important film ever made.” Learn more about the film at www.growthbustersmovie.org.