Lifecycle marketing is a conversation | LaToya Bowlah, Director of Marketing, Anthology AI | Episode 29 from Growth @ Scale

Lifecycle marketing is a conversation | LaToya Bowlah, Director of Marketing, Anthology AI | Episode 29

52 minutes Posted May 21, 2024 at 3:19 pm.

) Balancing Customer Value and Revenue in Lifecycle Marketing

) Innovating Digital Media with Dynamic Paywalls at Bloomberg

) LaToya Bowlah's Journey Through Marketing and Product Strategy

) Ethical Data Sourcing and Consumer Control in Predictive Modeling

) Strategizing Marketing Channels and Automation in Business

) The Misconception of SEO as a Silver Bullet

) Strategies for Effective Go-to-Market Execution

) Strategies for a Successful Go-To-Market Approach

) Defining Market Segments for Communication Platforms

) Optimizing Customer Lifecycle for Growth and Activation

) Strategizing Sales and Marketing for Scalable Business Growth

) Lifecycle Marketing's Impact on Customer Experience and Revenue

) Email's Enduring Intimacy and Importance in Digital Marketing

) The Underestimated Power of Email Marketing

) Maximizing Efficiency in User Acquisition and Lifecycle Marketing

) Misconceptions in Market Strategy and Investment

) Striking Balance in Customer Engagement and Revenue Growth

) Understanding Customer Relationships and Communication Strategies

) Strategizing Customer Engagement and Growth Loops

) Optimizing Fintech User Engagement Through Iterative Testing

) Strategies for Early Stage Founders to Adapt in Marketing

) Sales Success Without Technology: A Practical Approach

) Debunking the Silver Bullet Myth in Lifecycle Marketing

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LaToya Bowlah is a leader in digital transformation and customer lifecycle marketing. Her background also includes developing go-to-market strategies at prominent tech/high-growth start-ups including Nasdaq and Bloomberg Digital, as well as leadership roles at AnthologyAI, Bloomberg News, Ellevest, and others.

LaToya and Matt discuss:

* Striking the right balance between revenue growth and customer value is essential

* Investing in tech should be proportionate to your current growth and operational needs

* Lifecycle marketing sits at the intersection of data science, content, and automation

* Adapting to industry changes is crucial for any marketing leader

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