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Know your boundaries and focus | Jason Parmar - Ad Monetization Expert | Episode 23
52 minutes Posted Feb 12, 2024 at 2:29 pm.
) Introduction of Jason Parmar, a monetization expert
) Jason's background and experience in ad monetization
) Definition of ad monetization and programmatic advertising
) The importance of ad monetization and its potential revenue
) Example of using ads to drive in-app purchases
) Introducing ads in a way that enhances user experience and revenue
) Testing and setting boundaries for ad monetization
) Overcoming concerns and objections to ad monetization
) In-app purchases and revenue growth
) Testing the market in India for profitable user acquisition
) Rewarded video ads as a popular and tolerated format
) Optimizing in-app purchases and advertising for user growth
) International expansion and bundling Indian inventory for advertisers
) Considerations for large companies starting ad monetization
) Setting quality bar and boundary conditions for ad monetization
) Addressing concerns about ads cannibalizing users
) Having a long-term plan for tapping into different advertising options
) Introduction to the main topics of the discussion
) The importance of never running ads without setting boundaries
) The significance of using a unified auction for ad efficiency
) The impact of latency on user experience and ad monetization
) The threshold for considering direct sales and the benefits of partnerships
) The ideal number of monthly active users to start direct sales
) Reasons for pre-buying ads instead of going through auctions
) The importance of guaranteed inventory for advertisers
) Realizing technical issues with ad delivery and the impact on performance
) Fixing technical debt and changing the ad server can significantly increase revenue
) User acquisition teams often overlook the revenue from ad monetization
) Ad whales and the importance of considering ad monetization alongside IAP
) The need for data science and predictive abilities to determine user value
) The importance of ad monetization and user acquisition teams working together
) The idea of purchasing more ad opportunities as a subscription
) Emerging trends in ad tech, including regulation and new ad formats
) The rise of subscription offerings and the potential for more ad-free versions
) The resurgence of lifecycle marketing and direct sales in the digital space
) The role of salespeople in the future of ad tech
) Programmatic guaranteed and automation in ad sales
) Efficiency and automation in direct sales
) The role of media planners in leveraging tools for inventory
) Building lasting partnerships in ad sales
) Lead generation and automation in ad sales
) Opportunities for bespoke and custom ad sales
) Conclusion and closing remarks
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Show notes
Jason Parmar is an ad revenue expert with over ten years of experience in ad monetization. He’s spent time with massive companies like Microsoft, King, Activision/Blizzard, and Oath, where he honed his skills in digital advertising and revenue growth.
 
In this episode, we discuss:
Ad monetization is crucial to revenue generation, and is trending towards automation 
Hybridization: in-app purchases + ad monetization will boost your engagement/revenue
Ad placement testing: Understand your boundary conditions to integrate ads without compromising UX
Regulation and technology influence how companies approach user acquisition and ad tech trends
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Link to Transcript: https://www.mavan.com/growthscale-episode-23-jason-parmar/
Disclaimer: 
All opinions are Jason's own, and do not represent the position or opinions of the Company.
This podcast uses Podbean for stats, and dynamic audio. Learn more on this podcast's About tab. Dynamic Audio may cause this episode's timestamps to be slightly off.
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