On this episode, Mario Ferrer will help you understand how words can make a difference between a successful product and another product. 

If you are a founder, a designer, product owner or a UX writer, this episode is for you. These are some of the questions that you will have answered on this episode: 

- How to define the voice and tone of your company?

- How do you know which copy is the right one for your product and company?

- The power of unlearning to be able to step on your users' shoes. 

- Learn the difference between copywriting and UX writing. 

- Why does your company need a UX  writer?