If AI in marketing is feeling overwhelming right now, here's the good news — you don't have to do everything. You just need to do the right things in the right order.

In Part 2 of this series, Steve Phipps and AnnieLaurie Walters get practical. Now that you understand how AI has changed buyer behavior, it's time to talk about what to actually do about it — and what can safely wait. Missed Part 1? Start with Ep. 19 - "How AI Is Quietly Eliminating Your Business From Buyer Shortlists" 

What you'll learn in this episode:

• Why clarity is still the priority — not speed, not tools, not automation
• The three things that need to happen before you use AI for content creation
• What it means to "train your AI" — and why skipping this step guarantees generic output
• What can wait: advanced automations, custom AI tools, and AI agents
• How to use a 90-day planning cadence to cut through the overwhelm
• Why benchmarking against your competitors' tools is the wrong question to ask
• What 2026 will reward — and it's not the companies with the most sophisticated tech stack
• A practical tip for using the EEAT framework inside your AI prompts

Key quote: "AI isn't replacing leadership. Not your leadership. But it is raising the bar for it." — Steve Phipps

Helpful Resources:

• Wayfind Marketing B2B Marketing Assessment — free 5-minute assessment with an immediate score
• Check out our AI Marketing Guide
• Guide Marketing Framework podcast series 

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