In this episode of Growth Mavericks, Adam Callinan sits down with Andy Fallshaw, co-founder of Bellroy, to break down what it actually takes to build a global omnichannel brand without shortcuts, hacks, or losing your sanity.This isn’t a growth-hacking story. It’s a durability story.From launching multiple startups (and killing most of them), to building a globally recognized brand from a surf town in Australia, Andy shares a radically different philosophy: 👉 Take the stairs, not the elevator.They dive into:• Why starting nine companies at once was their strategy • The reality of killing ideas (and why it matters) • How Bellroy scaled globally  • The truth about “overnight success” (it’s not real) • Maintaining pricing power in a race-to-the-bottom world (Amazon, marketplaces, etc.) • Why most founders burn out and how to avoid it • The philosophy of building something that actually lastsThis episode is for founders who are tired of hype cycles and want a real playbook for long-term, durable success.🔑 Episode Highlights

The “9 startups at once” strategy

Why most ideas failed—and why that mattered

Building Bellroy from Australia to global

The early days of DTC before it was a thing

Omnichannel vs pure DTC

The philosophy: take the stairs, not the elevator

Handling stress, chaos, and founder pressure

Why durability beats growth hacks