🌹 La Gringa Loca & 20,000 RosesWhat happens when a nine-year-old Avon saleswoman grows up, joins the Peace Corps in Ecuador, and disrupts one of the most complex supply chains on the planet?You get Liza Rozer, founder and CEO of 50Flowers.com;  one of the first direct-to-consumer flower companies on the internet (launched in 2000, long before Shopify and modern e-commerce tools).In this episode of Growth Mavericks, Liza shares how being labeled “La Gringa Loca” became fuel for building a global, bootstrapped flower empire shipping from Ecuador, Colombia, Holland, Africa, and New Zealand;  without taking a single dollar from investors.💐 What We CoverSelling Avon door-to-door at nineLaunching e-commerce in the early internet eraSaying yes to a 20,000 rose order three days before Valentine’s DayManaging perishable logistics across international bordersThe only year 50Flowers lost money, during the same year her marriage endedWhy “We grow by doing hard things” defines her leadership philosophyThis conversation is a masterclass in resilience, supply chain grit, and building something that lasts for decades.⏱ Episode Highlights

Entrepreneurial instincts at nine years old

Peace Corps in Ecuador and entering the flower industry

Launching 50Flowers.com in 2000

The 20,000 rose Valentine’s Day gamble

Divorce, financial loss, and rebuilding through discipline