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Stun and Awe
Why Traditional Sales Tactics Are Dead (And What Social Selling Does Better) with DreamData’s Laura Erdem
46 minutes Posted Jan 6, 2025 at 1:00 pm.
Laura's Journey at Dream Data
Defining Social Selling
Tracking Social Selling Success
Cold Outreach vs. Warm Outreach
Effective Social Selling Strategies
Personalizing Social Selling
Institutionalizing Social Selling
Leveraging Product Marketing
Encouraging Team Participation
Aligning Marketing and Sales
The Importance of Sales Qualified Leads
The Value of Face-to-Face Events
Choosing the Right Events for Lead Generation
Strategies for Event Success
Entering the US Market
Challenges of International Market Entry
Hiring Local Experts for Market Success
Adapting Sales Strategies for Different Markets
Advice for B2B Marketers and Salespeople
The Future of Social Selling with AI
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Show notes
Send a text Laura Erdem is a Sales Manager - Americas at DreamData and a social selling powerhouse who’s helping redefine how B2B companies connect with their audience. In this episode, Laura shares her journey from traditional outbound sales to building a multi-million-dollar pipeline through LinkedIn and social selling strategies. We dove into how Laura uses LinkedIn to create meaningful connections with buyers, track measurable revenue impact, and build trust through authentic, human-centr...