Growth Leap
Growth Leap
Stun and Awe
Create a Killer Product: Experiments, User Research, and Product-Led Growth with Hootsuite Henning Heinrich
38 minutes Posted Apr 14, 2023 at 12:00 pm.
Henning's background
Differences between growth marketing and product growth
Developing good habits in growth marketing
Process of implementing growth frameworks
Prioritization and Delivery
Quantifying the Problem
Activation and Monetization
Frameworks for Opportunity Sizing
User Research
Google Glasses, Toothbrush in your Ear, and Innovation
Talking to Customers
Experiments and Hypotheses
Finding the Winning Formula
Being Data Informed
Specialties in Product Management
Product Led Pipeline
Different mechanisms for product acquisition
Different mechanisms for product acquisition
Exciting developments at Hootsuite
Conclusion
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Send a text In our latest podcast episode, we had a blast chatting with Henning Heinrich, a seasoned product growth expert who's driven millions in incremental revenue for companies across the globe. As the Group Product Manager at Hootsuite, Henning knows a thing or two about creating disruptive and meaningful products. Product-led growth is all about putting the product front and center of your growth strategy. This means creating a product so damn good that customers will want to shout it...