Today we look into how you can finance your startup without losing your shirt and your conscience. Julia Profeta Johansson is Co-founder and Chief Investment Officer at Conscious Growth, a Berlin-based company that offers  founder-friendly, non-dilutive lending. She’s seen it all in finance, having worked in investment banking, private equity, VC, and impact investing. We talk about smarter ways to finance your startup growth, how she approaches customer acquisition, and tools that you can use to measure your impact.