Growth Journeys
Growth Journeys
TCV
Brands with a Purpose: Lessons in the Power of Purpose-Driven Brands from Master Marketer Jonathan Mildenhall, in Conversation with TCV GP David Yuan
26 minutes Posted Sep 4, 2019 at 5:09 pm.
0:00
26:18
Download MP3
Show notes

Even the most hardened left-brain investor can recognize the genius of Jonathan Mildenhall. While leading the marketing organizations at Coca-Cola and Airbnb, Jonathan focused each of these brands on an authentic and emotive purpose that cut through the cynicism of modern consumerism to create connection and change human behavior based on shared values. Jonathan was kind enough to share with TCV GP David Yuan his stories and experiences leading Coca-Cola and Airbnb marketing, as well as his new venture, TwentyFirstCenturyBrand.