A TikToker's billion-dollar AI clone deal grabbed headlines, then crashed. It also showed me I'd been following someone else's map instead of building in the wilderness where my work actually lives.

Will I Ever Get to Meet an AI Influencer? An AI Grandmother Has Two Million Followers. She Doesn't Exist.

I've felt what happens when you say AI out loud in certain creative rooms. Part alien, part monkey, part creator — I write about what's really changing for the people who make things. Subscribers get The Creator's AI Licensing Guide.