Show notes
Here’s a sample of the insights you’ll take away from this episode: 1:47: Lindsay and Robert already had a successful model in the framing business, but recognized it wasn’t what they wanted to do with the rest of their lives. They discuss when they knew they were ready to take a step in a new direction, how they saw a gap in the market, and why they focused on building and designing homes to the specifications of what clients were asking for. 8:41: What’s the best way to manage rapid growth in a short timespan? Lindsay and Robert focused on quality control and coming to grips with what they do and don’t do well – as well as what they absolutely can’t. They explain their approach to developing much-needed policies and processes, hiring new people with specific skillsets and the importance of investing in employees that were aligned their vision, even leaving behind those who weren’t on board. 14:07: Authenticity matters in business, so trust your instincts. Lindsay and Robert knew that family would be a central part of their business, even if it meant explaining layout and design concepts to toddlers – or bringing them to a meeting with their lawyers. They also learned the importance of experimenting with social media to grow their brand and communicate the value they bring to their clients. 16:17: Know your strengths when working with a partner, and stay in your lanes. Taking the time to understand each other’s skillsets, personality and weaknesses will only benefit your business. Robert and Lindsay reflect on coming to terms with the fact that one person might be a bigger contributor one year while the other might take on a larger load the next year. 23:40: Businesses grow different today than they did 30 years ago, and a significant social media following can do wonders for a brand and business development. Getting an account hacked and losing that connection to your audience can be equally impactful. Regardless of such unfortunate circumstances, business owners who are true to themselves - both internally and externally – create unbreakable brands.
