Stop Selling Hours: Build a Valuable Accounting Firm with Ben TowneKenny interviews Ben Towne, host of the Max Value Podcast and a business valuation expert who owns Towne Advisory and Assure Advisors, about why billable hours don’t equal value and how firms can focus on results clients care about. Ben explains shifting fear into manageable risk by taking small steps, sharing how he moved from outsourcing to building an India-based support firm. He describes valuation as a discovery process that depersonalizes the business to assess inputs, cash flow outputs, and uncertainty, and says businesses of any size can benefit from valuation thinking even without a full formal report. Common overlooked value drivers include clean books, transferability, repeatability, dependence on key individuals, SOPs, and revenue concentration. They discuss AI creating uncertainty but enabling “more with more,” and the ongoing importance of trusted human relationships. Ben encourages listeners to trust themselves and consider entrepreneurship sooner.