Growth Amplifiers
Growth Amplifiers
Growth Amplifiers
Nobody Talks About the “Butterfly Goo” Stage of Transformation with Rachel Burr
25 minutes Posted May 9, 2026 at 8:33 pm.
Welcome and Guest Intro
Why Transformation Feels Like a Myth
Butterfly Goo Explained
Where People Get Stuck
Act First Then Feel
Goals Values and Authentic Paths
Coaching Leaders to Be Themselves
Playground Exercises in the Book
Origin Story of Butterfly Goo
Where to Find the Book
Final Takeaways and Closing
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Show notes
Host Kenny welcomes executive coach, author, speaker, and leadership consultant Rachel Burr to discuss the myths of personal transformation and her book, “Butterfly Goo: The Down and Dirty Truth of Transformation.” Burr explains how social-media “highlight reels” can make change seem magical and unattainable, and uses the butterfly metaphor to show that real transformation requires entering the uncomfortable “goo” phase—dissolving old patterns and rebuilding from core “building blocks.” She emphasizes that people don’t find their path, they build it, and that hitting struggle doesn’t mean you’re doing it wrong. The conversation covers acting before feeling confident, treating emotions as data, silencing inner “gremlins,” setting goals while holding them lightly, and leading authentically rather than copying cookie-cutter models. Burr also describes the book’s optional “playground” exercises and shares where to find her work.