In this episode of Growth Amplifiers, host Kenny engages in an insightful conversation with Anastasia Ristovska, the founder of Books at Ease and Bookkeeping Academy. Anastasia shares her journey of empowering small to medium-sized businesses in the digital space by providing them with reliable financial support and education. They discuss the importance of combining solid education with practical experience, effective marketing strategies, and the significance of understanding one's own strengths and weaknesses. Anastasia also highlights her approach to attracting customers by sharing knowledge through webinars and 15-minute discovery calls. Tune in to discover valuable tips for business growth, the importance of understanding your numbers, and the power of personalized customer communication.