Seeking more ways to Amplify Your Business? Take our free Amplified Assessment to see how your business stacks up and receive tips to improve your score at: https://growthamplifiers.com/amplified-assessment/Robert J. Kohlhepp joined Cintas Corporation in July 1967 as controller. Over a span of 50 years with Cintas, he was promoted to positions of general manager, vice president and treasurer, executive vice president, president, and CEO, then served as Vice Chair and Board Chair until retiring in 2016. Additionally, Kohlhepp has served on several association, corporation, nonprofit and university boards. His new book is Building a Better Organization. Visit robertkohlhepp.com. The Big Idea: Retaining staff is an urgent issue as turnover rates have experienced an uptick to 57 percent. Research shows that a lack of communication between managers and workers is a leading contributor to employees leaving. Creating a workplace culture of transparency and fairness can help buck this trend. The So-What: Building a great organization where people want to work comes down to instilling the elements of an effective corporate culture across the organization — from the front-line worker to the department manager to the CEO. The four essentials include: 1) determining your principal objective; 2) establishing your corporate character; 3) developing consistent management systems; and 4) conducting business ethically. Key Messages: Kohlhepp provides the ground rules for operational effectiveness, reinforced through on-the-ground examples. He shares: How to shape a corporate culture upon which excellence is the standard How to operationalize conduct that aligns with high expectations How to instill directness as a tenet of corporate character How to avoid costly turnover by ensuring new hires are a cultural fit How to lead in a way that effectively earns the trust and respect of staff Learn more about Robert Kohlhepp at robertkohlhepp.com