<h4>Key Points</h4>
<ul>
 <li>Dr. Sue Ettinger, Veterinary Cancer Specialist, in conversation with Naren Arulrajah</li>
 <li>Introduction</li>
 <li>Background</li>
 <li>How it all got started</li>
 <li>Telling a story</li>
 <li>Lumps &#038; bumps campaign</li>
 <li>The fear of cancer</li>
 <li>Treating cancer</li>
 <li>Digital and social media</li>
 <li>Final thoughts</li>
</ul> 
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