As a finance professional, you are often required to provide financial information to people who are not finance professionals. This can be a challenge. It is important to communicate the information in a way that is easy for non-finance leaders to understand. In this podcast, Asif Ahmed, author of The Finance Playbook for Entrepreneurs joins host Kevin Appleby. We discuss the issues involved in providing financial information to the entrepreneur and the rest of the business leadership teamOne of the challenges of providing financial information to non-finance leaders is that they may not have the same level of understanding of finance concepts as you do. This can make it difficult to communicate the information in a way that is easy for them to understand. One way to overcome this challenge is to use simple, clear language when explaining finance concepts. Another challenge is making sure the rest of the team understands what financial information is important and what isn’t. Asif and Kevin spend time talking about cash vs profit, and the need to understand some financial numbers that aren’t immediately obvious from the profit and loss account. This includes customer acquisition cost, customer lifetime value, and that often 20% of customers generate 80% of the profit.Asif Ahmed is the founder and managing director of Acclivity Advisors and co-founder of The Finance Department. He is also group CFO at Labrys Group and an advisory board member at HM Revenue & Customs.LinksThe Finance Playbook for Entrepeneurs on Amazon UK and Amazon USAThe GrowCFO Competency FrameworkAsif Ahmed on LinkedinKevin Appleby on LinkedinTimestamps