If your PR pitches keep disappearing into the void, you’re not alone — 78% of journalists say they receive irrelevant pitches daily, and only 3% lead to coverage. The problem? You’re probably pitching the wrong people, at the wrong time, in the wrong way.
In this episode of Grow Your Wellth, FACTEUR PR founder and host Reena Goodwin shares how to find the right media contacts and build relationships that actually lead to “yes.” You’ll learn:
How to spot journalists already covering topics like yours
The pros and cons of organic search, media databases, and agency partnerships
Exactly how to approach journalists so they respond (and remember you)
Why mass press releases don’t work anymore — and what to do instead
Whether you’re DIY-ing your PR, scaling your outreach, or ready for expert help, this episode gives you actionable strategies to connect with the right people and land coverage that grows your brand’s authority, visibility, and impact.
Show links:
Learn more about FACTEUR PR: http://www.facteurpr.com
Sign up for The DIY PR Project: http://www.diy-pr.com
Visit the Grow Your Wellth website: http://www.growyourwellthpodcast.com
Watch the Episodes on YouTube: http://www.youtube.com/@facteurpr
Connect: