What does it take to bring a wellness brand to life—without compromising your values or your sanity? In this episode of Grow Your Wellth, I sit down with Melia Yust, multi-time entrepreneur, designer, and founder of krādil, to talk about the realities of launching a product-based business from the ground up. Melia developed krādil as a powerful daily wellness ritual rooted in Ayurvedic wisdom. But building a beautiful, functional brand took more than inspiration—it took resilience, strategic thinking, and a strong sense of purpose.

Melia opens up about juggling multiple businesses, the importance of radical honesty as a founder, and how she approaches growth with intention instead of hustle. We also explore why she turned down the typical path of mass scaling in favor of building a boutique brand that prioritizes quality, sustainability, and customer care. Whether you're starting your first business or scaling your fourth, you can expect some hard-won insights and a refreshing perspective on what it really means to grow a wellth-centered brand with Melia. 

Learn more about Melia and krādil at https://www.kradil.com. Use code WELLTH20 for 20% off your first order!

🎧 Tune in now!

Show links:

• Learn more about FACTEUR PR: http://www.facteurpr.com

• Sign up for The DIY PR Project: http://www.diy-pr.com

• Visit the Grow Your Wellth website: http://www.growyourwellthpodcast.com

• Watch the Episodes on YouTube: http://www.youtube.com/@facteurpr
  

Connect:

• Follow @Growyourwellth
• Follow @facteurpr

• Follow @reenasgoodwin