"Just start. Build it. It doesn’t have to be perfect. What matters more is the content that’s actually in it rather than the prettiness factor, the perfect factor, or being uber-professional."

There are two radically different ways that people typically approach trying to build their business. The first (and unfortunately the most common) is what Natalie calls “The Loch Ness Monster” route, which sooner or later saps you of your time and makes you hate what you do.

In this episode, Natalie shares what it takes to build your business the other way: the right way—a way that buys back your time; allows you to make a big, lasting impact on the lives of other people; and lets you energetically enjoy running your own business.

"Energy is something that I truly believe is going to make the biggest difference in your business."

Listen in as Natalie does a deep dive into these two divergent paths toward building a business from both a structural and energetic standpoint.

Connect with Natalie!

• Get Natalie’s free training on her four principles to get from 0 to 5 clients per month in just under three weeks at go.nataliesantarosa.com/training
• Follow on Instagram @nataliesantarosa
• Watch and learn more on YouTube