Show notes
Many camp leaders assume the only way to grow revenue is to add more guests, build more facilities, or create more programs. But what if growth starts with better stewardship of the capacity you already have?Mark Fisher shares the personal story that reshaped his career, including the health crisis and board decision that led him from camp leadership into consulting. That journey sets the stage for a practical conversation about one of the most misunderstood topics in camping: pricing.Mark and Carl discuss why many camps underprice their highest-demand dates, how waitlists reveal hidden opportunities, and why demand-based pricing is about stewardship—not simply charging more. They break down practical ways to get started, including seasonal pricing, using waitlists as a decision-making tool, giving booking teams flexibility to solve problems, and creating pricing options that help both camps and guests succeed.The episode also opens with a practical marketing tip on expanding your camp's online visibility through free directory listings, including Google Maps, Apple Maps, Yelp, tourism websites, and camp-specific directories.Keywordsdemand-based pricing, camp pricing strategy, camp revenue growth, camp sustainability, seasonal pricing, camp waitlists, retreat center pricing, camp stewardship, camp capacity managementSound Bites"Our fifth son is being raised by a different father.""That day, that generosity unlocked the future for me.""The F word. It's four letters and it's full.""We're full, we're full. And I'll say, that's a cuss word we don't use. We say, we have a wait list.""Waitlisting is really the indicator on a leader's dashboard."HostsMark P. Fisher, Inspiring GrowthCarl Lefever, Improve & GrowChapters00:00 Episode Soundbites00:13 Introduction01:17 Quick Camp Marketing Tip06:55 Mark's Story18:10 Camp Pricing22:15 The Waitlist: Your Demand Signal34:15 Putting Demand-Based Pricing to Work42:20 Communicating Price Changes47:32 Real Results & Camp Stories52:08 Baby Steps to Get StartedResourcesCamp Directory Listings GuideNever Split the Difference by Chris VossHave a question you'd like us to cover?Click here to record your question >Want Help Growing Your Camp?Click here to schedule a call >If you’re enjoying the podcast, be sure to follow or subscribe so you don’t miss future episodes.Music licensed through Soundstripe.Code: PEUWHTCU2NBTYHZJ, BQHFSGNXOLYO5MEY, BI46AFUWOYJCJMZS