<p>Jason and Mark discuss the importance of a custom marketing strategy in this episode of Grow Up. Learn why it's a bad idea to listen to outside noise about what strategies or tactics are “dead” or to follow hot trends blindly.&nbsp;</p>

Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve learned to help others thrive in a shifting landscape.