Breaking glass ceilings and advocating for things to better add up in advertising has been an important focus for this week’s guest: Becky McOwen Banks, former ECD at Vayner London and contributing author of Eat your Greens.

And yet, while there may be more women in leadership positions in marketing, especially vs other industries, it’s not just about representation but the actual workplace environment and experience. According to a study conducted by the CMA in 2021, women in marketing are less likely than their male counterparts (69% vs 82%) to say that their workplace makes employees feel included. Moreover, 45% of women marketers say they are not engaged due to either institutional, interpersonal, structural or internalized systems of discrimination.

What marketers are experiencing in Canada is unsurprisingly not that different from what they’re experiencing across the pond in the UK. But enough talking about the problem, if you’re interested in applying some solutions, have a listen!