Gary Bird is the Founder & CEO of SMC National and the host of several podcasts, including Dental Marketing Theory. He joins Perrin today to talk ChatGPT, Marketing Metrics, and much more. Follow Gary here: https://thegarybird.com/ https://www.instagram.com/thegarybird/ https://www.linkedin.com/in/thegarybird/ https://www.facebook.com/thegarybird