THE WORLD IS READY FOR WOMEN TO RISE......because we want to be heard and understood. For thousands of years the world has expanded through masculine “building” energy. Which is great. We need masculine energy.But harmony lives in the balance of yin and yang. I believe we have been more masculine yin, than feminine yang. One of the things I’ve observed in marketing is that people feel connection through empathy. That’s feminine energy.They feel connection when they feel understood and not alone. Feminine energy.They feel empowered when someone listens to them and they come alive when someone holds space for them to speak their truth. Again, feminine energy.This is why Brené Brown’s work on Vulnerability is resonating so deeply with people. We have choked off the feminine energy for so long in order to survive in the masculine.So when someone speaks of the power of vulnerability it rings true from a very deep, often repressed, place. If you are a woman reading this, the world wants to be heard. It wants to be understood. It wants space to not have to have all the answers and to feel safe asking all the questions. In some ways I think the energy of “answers” comes from the masculine.And I think the energy of “certainty” comes from the feminine. (See my post on certainty).If you’re in business, I believe people aren’t looking for answers from you as much as they’re looking for certainty. You don’t have to have all the answers for others to take you seriously. You have lived life and life has taught you many things. You have watched and listened and learned. Which has resulted in certainties for you. We want to know what those are and we need you to share those. To me, this is showing up. You show up with all that life has taught you and provide wisdom, perspective and counsel from that place, letting us then draw our own conclusions on our own journeys. Yes, the world is ready for women to rise. This is why we’re so hungry for empathy and connection. It’s time for you to show up. We’re ready. ****PS - If you’re a man, this doesn’t exclude you. You can tap into your feminine energy by listening more than talking. You can hold space for people to show up in their light without their light threatening your own. You can explore your own shadows and darkness to find the feelings we as men often push way down, in order to understand others in their pain. The world is ready for feminine energy. I believe it‘s counter-balancing thousands of years of masculine modus operandi.