In this episode of Grit Won't Quit, Tom sits down with Shane Clayton of Zoom Drain to talk about taking a leap into a completely new industry and building a trusted local brand from the ground up. With a military background and no prior plumbing experience, Shane shares how he got into the home service space through franchising and what it's taken to grow in a competitive market. He talks about the importance of Google reviews, educating customers so they can make informed decisions, and why becoming "the local plumber" is about trust more than anything else. Tom and Shane also dive into how private equity is impacting the home service industry, the value of creating a membership model, and what it means to build a business that people rely on. This episode is a great listen for anyone interested in franchising, home services, or building a reputation that stands out in a crowded market.