On this episode, we sit down with Jordan Jo Hollabaugh—professional breakaway roper, broadcast host, and one of the most recognized voices in Western sports. A two-time qualifier to the National Finals Breakaway Roping and the 2020 Average Champion, Jordan Jo has consistently proven herself at premier events including The American Rodeo and Cheyenne Frontier Days.

Beyond her success in the arena, Jordan Jo shares her insights on the growth of breakaway roping, what she’s learned from podcasting and telling others’ stories, and the advice she offers young cowgirls striving to be their very best—both professionally and personally.

This conversation dives into what it takes to compete at the top, how to build influence with purpose, and the responsibility of using your platform to make an impact—both inside the arena and beyond.