Brad sits down with Emily Konkel, Executive Director of the National Reined Cow Horse Association, for a behind-the-scenes look at the leadership and vision guiding the organization. Emily shares her journey with the NRCHA, the challenges of her role, and how the association is balancing tradition with growth as the sport continues to evolve.

She also opens up about her family, childhood, the advice she’d give her 18-year-old self, and what grit means to her both personally and professionally. This episode offers an honest perspective on the people and purpose shaping the future of the cow horse.