In this episode of Grit Branded, Brad sits down with Brianna Tucker, Marketing Manager and Photographer at Twisted X Global Brands, to talk about the creativity and strategy behind marketing Western footwear. Brianna shares her experience working across Black Star Boots, Twisted X, and Twisted X Work, and how she approaches each brand with a distinct voice while staying aligned under one umbrella. A Cowgirl 30 Under 30 and Ad 2 Dallas 32 Under 32 honoree, she opens up about the challenges of her role, what’s next in her career, the advice she’d give her 18-year-old self, and the grit it takes to keep growing both professionally and creatively.