In this episode of Grit Branded, Brad welcomes Jenna Morr, Director of Content Marketing & Athlete Relations at Teton Ridge Sports. Jenna dives into her passion for Western sports and media, her dream of raising rodeo’s profile to match mainstream athletics, and how she uses storytelling to build bridges for athletes and fans. She also opens up about her evolving career path and shares advice for young professionals: sometimes the biggest dreams change—and pivoting is part of the journey.