In this episode of the Green Side Up podcast, Jason and Jordan sit down with industry veteran Tony Bass of Super Lawn Trucks live from the Landscape Show in Orlando. Tony shares hard-won lessons from nearly four decades in the lawn and landscape industry, including why financial literacy is the real foundation of confident pricing and sustainable profit. The conversation then shifts into a masterclass on modern marketing for contractors: using problem-focused truck signage, QR codes, and video-driven landing pages to generate higher-quality leads in a world where AI is reshaping search.

Tony walks through his "scale-ready" formula for turning truck signs into automated sales funnels, from headlines like "Is your tree sick?" to online scheduling and even paid consultations. They also dig into the growing influence of private equity in the green industry, why being a local, independent contractor is becoming a powerful differentiator, and preview Tony's upcoming book, The Proud Landscaper. This episode is a practical, high-energy playbook for landscape and tree service owners who want to sharpen their numbers, upgrade their marketing, and protect the soul of independent business.

Connect with Jason and Jordan:
🌐 Green Side Up Podcast Website
📧 Email: [email protected]
📘 Facebook: Green Side Up
📸 @greensideuppodcast on Instagram
📸 @skyfroglandscape on Instagram

Tree Care Business Webinars:
🌿 A Healthy Bottom Line - Sept. 15, 2026 

Visit Our Businesses:
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Sponsors & Partners:

👉 MitoGrow 🌱
🎥 Intrigue Media on Instagram (@imintriguemedia)
📍 GS TrackMe

Podcast Produced by:
🎧 Mr. Producer (@mrproducerusa)